An example is wearable AR technology, where users can apply makeup virtually. What's more, Millennials and Gen Zers are more likely to instantly click on ads and make a purchase of the products being marketed.Īlso, the platform has expanded tremendously in 2022 to allow greater engagement between brands and consumers.Įarlier this year, Snapchat launched its AR Lenses allowing brands to create immersive experiences with Snapchatters through object scanning and try-on features. And Snapchat caters to those generations: 75% of its users are under the age of 34. It might help to understand that approximately 40% of consumers in the U.S. Now, you might be wondering what's the point in utilizing a marketing tool that has a short time to be viewed. Unlike other social media platforms where you post something that can potentially remain in cyberspace indefinitely, Snapchat content reaches audiences instantly and disappears rather quickly, usually in less than 24 hours. With a 'snap' from your Android or Apple mobile device, Snapchat allows you to reach your intended audience by instantly sharing content via short and sweet real-time videos, story ads, text, images, emojis, and personalized messaging.

But which of the two trending platforms is best, and how do they differ? Let's delve deeper to discover the main differences you need to know for your brand. Both are effective social media marketing platforms for businesses.

To stay relevant in a challenging and competitive economy, it makes sense that you'd want to capitalize on the best trending social media marketing platforms for your small business. Brands must continually adapt to connect with their consumers, wherever they are. The advertising and marketing landscape is evolving, as it always does. For instance, TikTok is becoming a powerful marketing player and has grown in effectiveness by more than 700% in the last year. There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok.

Snaps tik tok