It works as a competitive intelligence tool given the fact that the sample size of audience is quite small.

Want to improve the ranking of your website? Let’s learn about SEO! Advantages of Alexa Ranking Search All this data is the collection from the toolbar users only. This information is further passed to the server informing about the IP and the page. The toolbar works towards sending data to the central server each time one visits a particular web page. It has a search function and shows the ranking as well. Visit and simply download the Alexa toolbar. This time period basically happens to be three months. In the end, all such visits are going to be counted as one only.Īlexa ranking works by calculating the geometric mean of reach and page views over a period of time. On the other hand, Page View is defined as the number in which a particular user visits the same user multiple times in a single day. Reach is defined by the number of Alexa users who go ahead with a particular site in a single day. It involves two basic parameters: Reach and Page Views. It follows a simple Alexa ranking algorithm wherein the traffic is recorded from the users who have installed the toolbar for the duration of three months or more. Alexa Ranking DefinitionĪ has set up a ranking system for auditing and making the frequency of visitors. So, Alexa ranking system benefits one and all. There are online businesses who aim to improve their conversion rate.

The tool works pretty well in determining if your site stands among the top rankings. It works as a powerful tool in ranking web site traffic.

Alexa is a company run by Amazon providing web traffic data.

Alexa rank checker